About
If you're new here, you may want to subscribe to my RSS feed or use the form on the sidebar to get updates via email. Thanks for visiting!
Rumor has it there are some people in this world who aren’t even tempted by those long, hype-filled sales letters floating around the Internet. These people claim to find them annoying and skip right on past them.
Not me. I am a sad, afflicted soul that is captured by the power of ideas and delightful testimonials. Every time I read one of these letters that promise the moon, I’m ready to lay down my credit card. I am a sucker.
I have one saving grace, and it’s an odd one: I have no free time. I’m an entrepreneur with a successful business that I haven’t yet transitioned to the “runs on its own” stage, so realistically, even if the e-books and training programs do everything they say, I know I don’t have time to read and apply them.
My self-imposed rule is that I can only buy something if I know I’ll take the time to give it a fair shake. As a result, I have an astonishing number of bookmarked products to try “when I have time.”
So why this site? Well, I’m trying to combine my entrepreneurial instincts with my gimmick-loving compulsions. I’m setting this site up in order to try and review these enticing products and services. I see it as a win-win situation:
- I get the accountability (and consequently, motivation) to rigorously and logically evaluate the offers
- You get good, hype-free, unbiased information from someone who’s in the same boat as you
- I’ll make a little money from advertising and affiliate links (but only when you trust me, so I’ll be working hard to earn that trust). This means I can afford to take the time to try new things.
A word about semantics
Some people might object to my use of the words “gimmick” and “sucker”. Let me state for the record that I am using them playfully, as a way of describing the hopeless optimism that keeps some of us continually trying to figure out “the secret.” I clearly qualify as a “sucker” in that sense, and I have a very positive self-image.
What makes something a “gimmick” in my mind? There are a few factors, most (but not all) of which are present in the products and services I call “gimmicks”:
- Long sales letter
- Hype-filled testimonial
- Money-back guarantee
- “Limited time offer” (that usually isn’t)
On a personal note
I like to know about the people behind the sites I read, so here’s a little about me.
I’m Sarah Lewis, a twenty-something Christian woman living in Idaho. I run a couple of web development businesses, the main one focusing on blogging. I love to read and learn all the time, and I’m a kind of wannabe cyclist (spurred on my by my avid-cyclist husband).
My long-term plan is to establish “multiple streams of passive income” (I told you that I fall for this stuff!) and spend my time working on open-source software for churches and other charities that focus on social justice, education, and ending poverty.
Have something to say? I’d love to hear from you.
